Founder of PCG Companies, Author, Keynote Speaker
As I am putting the final touches on my upcoming book “Swimming lotto with Digital Sharks” and writing about mobile applications, I stumbled across a dealership website that represents many cheap jerseys that I have viewed over the past year. This dealership example is not uncommon; I’m not pointing fingers at just one dealership mobile website.
It’s almost 2017, damn it! It’s time for automotive dealers to create a better consumer experience online when a consumer chooses to use their smartphone. Take a minute to watch this video. Then, inspect your own mobile shopping experience. How did you do?
Then, ask a non-automotive friend to shop for a car and get a trade-in quote on their vehicle. Watch their faces and actions. Was it easy for them?
Here is the link to the PCG Research report on eAutoAppraise that I mentioned in the video: http://bit.ly/2dMl2Sa
Filling In The Missing Pieces
I am committed to helping dealership managers learn the skills they need to lead their business in a digital age. Get on my advance notification list for my upcoming book written for dealership managers in a language wholesale nfl jerseys that they can understand. http://swimmingwithdigitalsharks.com/
The book will be released in January. I look forward to your feedback and helping you build the skills needed to hold your vendor partners accountable and to lead your team to greater success.